Ann: 1H24 Results Presentation, page-2

The a2 Milk Company’s Managing Director and CEO,
David Bortolussi said:
• “We continued to execute against our growth strategy, primarily focused on the China market which now represents approximately 80% of our total branded sales.”
• “We grew our IMF sales in a market that was down double-digits with China label sales up significantly, and launched ournew GB registered China label IMF product which is progressing well.”
• “After several years of COVID-19 related disruption and market decline, we are pleased that our a2 Platinum® sales andthe English label market have stabilised compared to 2H23.”
• “Beyond IMF, we are investing in growth in other nutritional products for kids, adults and seniors, and we are also pursuing growth in new markets.”
• “As we continue to invest and grow, consumers are increasingly seeing the benefits of a2 Milk™, providing us with a platform to further expand our portfolio, with the launch of more new products expected later this year.”


Let me just outline this again here so all can see it before any small retail get scared by pos downrampers and sell today..