Exactly @plough. We bought into this brand as a leader, not a follower. Now they just make crappy burgers, chicken nuggets and none of the other good stuff from the original vision. They have no USP any longer - there are dozens of others doing the same thing and better. Terrible 'vision' from this new management.
Also, I guarantee the new Wyong store's numbers will be a trainwreck. It's a tiny thing, amongst the madness of all the other brands. No longer a standalone destination. It's going to be carnage.
And where is the CEO in all of this to give us some kind of comfort? Nowhere. And where are her shares? Non-existent. If she's not confident in investing, who else should be?
OLI Price at posting:
2.1¢ Sentiment: Hold Disclosure: Held
