unfortunately it looks like some traders of this stock might be...

unfortunately it looks like some traders of this stock might be in regular contact with someone inside the company that could be assisting by giving the heads up as to when next announcement is due and so in the mean time it’s a great opportunity to just trade and make a few extra dollars.
There are 2 real reasons people will sell
1. They need the money urgently and as such may need to take a loss
2. They are very confident they can buy back at a lower price

If you monitor the market depth carefully you would know which one of the two looks more likely lately.