Watching the 1980's burger wars last night, and how ruthlessly...

Watching the 1980's burger wars last night, and how ruthlessly Maccas & Burger King went after the child target market with magicians and toys.

MatchVision will need some jazzing up, and 2D & 3D overlays should fire things up a little and expand MatchVision's target market to children, including teens.

Let's face it, for many children & teens, sports stars are their heroes/role models and this is a huge target market either being ignored or not yet being talked about publicly.

So far it's all been fantasy sports, gamblers and just die hard adult superfans setting up a channel to their personal preference & potentially sharing. Who spends more time online, sending texts & sharing news on social media than teens?

Unlike Maccas & BK's capitalization on children by manipulating them to eat junk food, MatchVision may well inspire them to be like their role models, maybe even get a few more out of the house playing sport.

Win/win.

Imo