the issue here is the chap has only been invested for less than...

the issue here is the chap has only been invested for less than 6 months. He got in on the last pump at 10-11c in January. He's in the Honeymoon period. Plenty of hopes and dreams. Who knows it might come off. In my view if there was a chance there would be institutions here, and analysts covering it. Price is depressed. No excitement about the next set of results is telling.

You are correct with your definition of lost opportunity cost. Some people have held strong for 10-15 years on here, with paper losses. Money could have been better off on a lot of stuff, even a broad based ETF would have done nicely.