So, why would little johnny put 10 percent extra on an electricity bill ?
"When Howard decided to introduce a “great big new tax on everything”, the arguments of economists were central to his storytelling. Indeed, back then the power of economic language was such that we were collectively persuaded to cut the taxes on jewellery from 32% to 10%, while increasing the tax on electricity and water bills from zero to 10%. All while agreeing to leave private school fees and private health insurance tax free. What powerful magic that was!"
